From Inconsistent Enrollment to a Scalable, High-Revenue Fitness Brand

Case Study: Nate Robbins, Fit & Fab Fitness

About the Client

Nate Robbins is a Pacific Northwest-based serial entrepreneur, real estate investor, and community builder. Known for co-creating Limitless - the West Coast’s largest real estate expo—he has managed over $55M in real estate transactions and built multiple thriving ventures.

After experiencing a severe health decline while scaling his businesses, Nate designed Fit & Fab Fitness to help himself and other high-achieving entrepreneurs reclaim their health.

The program blends three core health metrics (10,000 daily steps, optimal protein intake, and five weekly workouts) with high-stakes accountability and exclusive retreat experiences.

The Challenge

Nate had built Fit & Fab Fitness into a powerful program for high-achieving entrepreneurs, but its growth was slow and unpredictable. Enrollment relied almost entirely on his personal outreach, and while participants loved the experience, the brand’s online presence wasn’t reflecting its premium, results-driven nature.

We needed to position Fit & Fab as the obvious choice for ambitious executives ready to invest in their health - while creating a marketing system that could consistently attract the right people without Nate having to chase every lead.

This meant refining the brand voice to match the vibe and exclusivity of the program, building a content strategy that conveyed authority and credibility, and implementing a clear funnel to move interested followers into committed participants. Each piece had to work together - strengthening the brand, amplifying reach, and turning interest into measurable growth in both participants and revenue.

Our Approach

Our strategy unfolded in deliberate phases, each one compounding the impact of the last:

Clarifying the Premium Brand Identity

  • Positioned Nate as the “anti-guru” peer mentor for high-achieving entrepreneurs seeking extreme accountability.

  • Developed brand pillars and consistent messaging to communicate exclusivity, results, and community.

  • Created recognizable brand-isms including “The Executive Fitness Challenge”, “Put your money where your metrics are”, and “Health is wealth”.

Instagram Growth & Content Strategy

  • Designed a posting schedule (3 posts/week + stories) for consistent visibility.

  • Guided Nate in showing up consistently online—transforming from rarely posting to being a visible, trusted leader in his niche.

Sales Funnel Optimization

  • Mapped the customer journey from follower → lead → participant.

  • Integrated proof points such as before/after photos, retreat highlights, and participant metrics.

  • Crafted high-conversion CTAs to drive urgency during enrollment windows.

Immersive Content Capture at Retreats

  • Traveled on-location to capture premium photo and video content at the program’s luxury retreats, giving members lasting memories and Nate high-quality marketing assets.

  • January 2025: Belize retreat coverage showcasing transformations and community moments.

  • July 2025: Malibu retreat coverage capturing the energy, results, and exclusivity of the program.

Enrollment Campaigns for Each Round

  • Developed organic launch campaigns tied to program start dates.

  • Leveraged urgency, exclusivity, and alumni success stories to fill spots faster.

  • Implemented repeatable launch structures for predictable results each round.

RESULTS

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RESULTS //

Nov 2023 – Aug 2025

  • Men: 15 → 23 (+53%)

  • Women: 15 → 26 (+73%)

  • Overall growth: +63% total members

  • Revenue: +135%

  • Participants: +226% (15 to 49)

  • Loyalty impact: 67 members have returned for additional rounds, generating $130K+ in cumulative revenue.

“I’ve been working with Jade now for just over eight months, and I can’t speak highly enough of her and what she’s done for my business.

She has gone above and beyond my expectations. She’s revamped not only my social media and helped me be more consistent in what I’m putting out into the internet, revamped my website, my email marketing, and my business is growing exponentially because of the work that she’s done for me.

I can’t speak highly enough about her and the benefit it’s had on me, and I highly, highly recommend working with her if you want to grow your business and excel and grow your social media. ”
— Nate Robbins, Owner of Fit & Fab Fitness, Real Estate Entrepreneur

  • “Working with Jade and her team has been nothing short of transformative for my business.”

    “From our first meeting, they took the time to truly understand my business perspective and vision rather than applying a one-size-fits-all approach.

    What sets Jade and her team apart is their commitment to not just building my online presence, but empowering me with the knowledge to maintain it. They patiently taught me how to leverage social media platforms effectively, turning what once felt overwhelming into powerful business tools I now use with confidence.

    Beyond their impressive professional skills, Jade brings an infectious energy and genuine enthusiasm to every project. Her fun, outgoing personality made our collaboration an absolute pleasure. Sessions that could have been tedious were instead engaging and something I looked forward to.

    The results speak volumes - increased engagement, higher quality leads, and a social media presence that authentically represents my business. I couldn't recommend Jade and her team highly enough for anyone looking to elevate their social media strategy while actually enjoying the process!”

    - William, Real Estate Investor & Owner of Hammerstone Estates

  • “I needed major marketing help when I first started my business and I'm really glad I crossed paths with Jade!”

    “After our initial consultation, she was able to develop a plan that accelerated the growth of my company. Almost immediately I saw results and am impressed with her talent and vision! Thanks Jade for all your help!”

    - Former Chapter Owner Amateur Players Tour

  • “Working with Rebel & Root Media was an absolute game-changer for my brand!”

    “They helped bring my vision to life with a stunning logo and branding that truly reflects who I am and what Mane Tease Studio stands for.

    Thanks to their expertise, I now feel confident showing up online in a way that aligns with my style and attracts my dream clients. Beyond branding, they also guided me through social media strategies that made creating content so much easier and more impactful. Their insights, creativity, and support were invaluable throughout the process.

    If you're looking for someone who truly understands how to elevate your brand and online presence, I highly recommend working with them!”

    - Christie, Owner of Mane Tease Studio

  • “Before working with Rebel & Root, my marketing lacked clarity—I didn’t have a well-defined ideal client, a consistent brand voice, or a structured social media strategy.”

    “The Complete Marketing Strategy process brought major “aha” moments, especially in refining my ideal client and learning how to tailor my messaging to speak directly to them.

    Rebel & Root helped me weave my personality into my brand while maintaining professionalism, making my marketing more authentic and effective. Now, I have a clear roadmap guiding all marketing efforts.

    Our messaging stays consistent, making it easier to expand, onboard team members, and align content across platforms. Whether crafting copy, posting on social media, or preparing for interviews, this framework keeps everything cohesive.

    If you need clarity and structure in your branding, Rebel & Root are the experts to trust.”

    - Dave Williams, The Eminence Group, Keller Williams Realty Downtown

  • “Before working with Rebel & Root, I had a huge problem. I needed to improve my social media presence, but I had no clue where to start.”

    “That's when I learned about their Complete Marketing Strategy. They did an amazing job helping me build the foundational blocks for my brand, from narrowing down who my ideal client is to the sound of my messaging and fine-tuning all of the details of how my brand looks and feels.

    They offered me that “on-ramp” that I was looking for.

    After working with Rebel & Root, one of my biggest takeaways is how much of a better position I'm in to grow my brand in just a short period of time. With a tailored playbook created just for me, I'm more confident in my ability to execute my social media goals with having them as a dependable resource. 

    I didn't know what to expect when first starting the program with Rebel & Root, but they went way beyond my expectations. I'd recommend them to anyone, especially those who are going to elevate their social media game but don't quite really know where or how to start.

    This program is for you.”

    - Tim Moore, Real Estate Investor & Realtor 

  • “Working with Jade and the Rebel & Root team has been an absolute game-changer for Premier Law Group.”

    “From rebranding our firm with a fresh, cohesive identity to building a stunning and strategic website, Jade’s expertise has elevated our entire digital presence. Her guidance in launching and refining our social media has helped us engage with our audience in a meaningful way, positioning us as a trusted leader in our field.

    Jade’s creativity, strategic insight, and commitment to excellence make her an invaluable partner. We’re beyond grateful for her contributions and would highly recommend Rebel & Root to any business looking to take their brand to the next level!”

    - Ashleigh Gilmer, Director of Operations at Premier Law Group

  • “When I partnered with Rebel & Root, I was at a huge pivot point in my journey.”

    “I had built my brand as a DIY residential investor—swinging hammers, doing the work myself—but I was ready to step into something bigger. I wanted to move into commercial real estate, grow my impact, and teach others how to do the same.

    Rebel & Root helped me make that transition.

    They completely repositioned my brand, built me a new website, created a full marketing strategy—not just once, but twice—and helped me show up online as a true thought leader.

    Because of their work, I was able to raise $2 million in capital directly through my email list and online platforms.

    They didn’t just help me look good—they helped me turn my audience into real business results.

    If you’re ready to go from doing the work to leading the movement, Rebel & Root is the team to make it happen.”

    - Brittany Arnason, Real Estate Investor, Educator & Influencer 

  • “Working with Jade and the Rebel & Root team has been an absolute game-changer for both my personal brand and my community brand.”

    “They didn’t just refine my message—they aligned everything with my vision, amplified my impact, and positioned me as a true thought leader in my industry.

    Before working with them, I had all the pieces—experience, expertise, and a bold vision—but Jade helped me connect the dots, refine my positioning, and elevate my brand to a level that fully reflects my authority and mission.

    From developing my personal brand voice to ensuring that my community brand was an extension of my values and expertise, Rebel & Root made sure that everything was cohesive, compelling, and built for long-term influence. The clarity, confidence, and credibility they’ve helped me create have been invaluable—not just in how I’m perceived, but in how I show up.

    If you’re serious about stepping into your next level of influence and impact, Jade and her team are the real deal.”

    - Bethany LaFlam, Best Selling Author, Real Estate Investor, Syndication Attorney & CEO at Premier Law Group 

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LET'S CREATE YOUR SUCCESS STORY.

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