Breaking Marketing Myths: How Gona’s Reading Ranch Found Its True Audience

Rebel & Root transformed Gona’s Reading Ranch's digital presence by breaking through preconceived marketing myths and creating a laser-focused strategy that speaks directly to the true decision-makers: parents. What began as a well-intentioned approach targeting children evolved into a strategic marketing transformation that dramatically increased sales and online engagement.

Our comprehensive marketing intervention included:

  • Strategic Web Design: Crafting a digital platform that resonates with parents and showcases the ranch's unique value proposition

  • Complete Marketing Strategy: Realigning the brand messaging to speak directly to parents' desires and challenges

  • Brand Identity Development: Repositioning the ranch's visual and communication strategy to attract and engage family decision-makers

  • Social Media Strategy: Developing a cohesive digital approach that shifts from child-centric to parent-focused content

Beyond digital marketing, we extended our partnership to event planning and community engagement, working closely with local mom groups to create affordable, meaningful experiences for Idaho families at the physical Gona’s Reading Ranch location in Meridian, Idaho.

We helped Gona’s Reading Ranch not just market differently, but fundamentally understand how to connect with their ideal audience—transforming their approach from talking at children to empowering parents with a compelling solution for their children's growth and development.

Silhouette of a horse by a fence against a rounded landscape backdrop with clouds, mountains, and grass, atop an open book.
Collage of Instagram screens showing Gona's Reading Ranch profile with horse-themed and educational photos on pink background.
Silhouette of a horse jumping a fence in front of a stylized landscape graphic with blue sky and clouds, set against a sepia-toned background of a ranch with a barn and trees.
Computer monitor displaying website homepage for 'Gona's Reading Ranch.' Includes a family with a dog and horse, and text promoting books transporting readers to magical places.
  • “When I partnered with Rebel & Root, I was at a huge pivot point in my journey.”

    “I had built my brand as a DIY residential investor—swinging hammers, doing the work myself—but I was ready to step into something bigger. I wanted to move into commercial real estate, grow my impact, and teach others how to do the same.

    Rebel & Root helped me make that transition.

    They completely repositioned my brand, built me a new website, created a full marketing strategy—not just once, but twice—and helped me show up online as a true thought leader.

    Because of their work, I was able to raise $2 million in capital directly through my email list and online platforms.

    They didn’t just help me look good—they helped me turn my audience into real business results.

    If you’re ready to go from doing the work to leading the movement, Rebel & Root is the team to make it happen.”

    - Brittany Arnason, Real Estate Investor, Educator & Influencer 

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