From Solo Hustle to a Scalable, Lead-Driving Brand

Case Study: Dave Williams, The Eminence Group

About the Client

Dave Williams is a Denver real estate agent, investor, and co-founder of The Eminence Group—on a mission to make real estate human again.

After leaving healthcare to focus on family and freedom, Dave and his wife Shahn built a rental portfolio and now help clients do the same—whether selling for top dollar, buying their dream home, or adding investment strategies to the mix.

Through Homes with Dave, he shares practical tips, real-life wealth-building examples, and a community-driven approach that prioritizes relationships over transactions. With a blend of empathy and strategy, Dave helps families achieve financial freedom while living a life they love today.

The Challenge

Dave was growing Homes with Dave while launching The Eminence Group, but his marketing system hadn’t caught up. His personal brand wasn’t yet driving consistent leads, and without a clear posting cadence, defined content mix, or automated funnel, growth opportunities were being missed.

We needed to position him as the go-to Denver expert, unify his content strategy, and connect his personal brand to The Eminence Group through a clear funnel—from Instagram to lead magnet to consult—so audience growth could directly translate into clients.

“Before working with Rebel & Root, my marketing lacked clarity—I didn’t have a well-defined ideal client, a consistent brand voice, or a structured social media strategy.”

“The Complete Marketing Strategy process brought major “aha” moments, especially in refining my ideal client and learning how to tailor my messaging to speak directly to them.

Rebel & Root helped me weave my personality into my brand while maintaining professionalism, making my marketing more authentic and effective. Now, I have a clear roadmap guiding all marketing efforts.

Our messaging stays consistent, making it easier to expand, onboard team members, and align content across platforms. Whether crafting copy, posting on social media, or preparing for interviews, this framework keeps everything cohesive.

If you need clarity and structure in your branding, Rebel & Root are the experts to trust.”
— Dave Williams, The Eminence Group, Keller Williams Realty Downtown

Our Approach

We executed a multi-phase marketing strategy, each step designed to position Dave as a top Denver real estate expert and connect his personal brand to The Eminence Group’s growth.

 Building a Standout Personal Brand

  • Crafted a unified brand voice and visual identity to distinguish Homes with Dave from Keller Williams’ corporate presence.

  • Positioned Dave as the relatable, down-to-earth expert whose personal brand would serve as the launch pad for The Eminence Group.

Content Strategy & Cadence

  • Developed a repeatable posting rhythm across Instagram and Facebook, anchored by four content pillars: Homeowner Empowerment, Your Process & Proof, Living in Denver, and Listings & CTAs.

  • Provided Canva templates, hashtag libraries, story prompts, and engagement checklists to make execution consistent and sustainable.

Funnel Development

  • Mapped a clear path from Instagram to lead magnet, welcome sequence, newsletter, and consultations.

  • Integrated both personal brand and team marketing so every new follower had a direct route to becoming a client.

Scaling The Eminence Group

  • Guided Dave in using his personal brand as the top-of-funnel driver for The Eminence Group, resulting in growth from 2 agents to 5 in less than 1 year.

  • Positioned the team as the go-to real estate group in the Denver Metro market through consistent brand presence and targeted content.

Empowering DIY Growth

  • Collaborated with Dave on his “Complete Marketing Strategy” so he could execute the strategy independently.

  • Provided tools and training that turned his consistency into compounding growth - resulting in 293% growth in just over a year.

RESULTS

//

RESULTS //

Since implementing his Marketing Strategy:

  • Instagram growth from 1,497 followers (June 2024) to 5,888 followers (August 2025) — a +4,391 increase

  • 4x audience size with no paid ads and no outsourced posting

  • Built a consistent, recognizable online presence that drives traffic and leads directly to The Eminence Group

This growth proves that with the right foundation, even DIY execution can generate measurable, sustainable results.

  • “Working with Jade and her team has been nothing short of transformative for my business.”

    “From our first meeting, they took the time to truly understand my business perspective and vision rather than applying a one-size-fits-all approach.

    What sets Jade and her team apart is their commitment to not just building my online presence, but empowering me with the knowledge to maintain it. They patiently taught me how to leverage social media platforms effectively, turning what once felt overwhelming into powerful business tools I now use with confidence.

    Beyond their impressive professional skills, Jade brings an infectious energy and genuine enthusiasm to every project. Her fun, outgoing personality made our collaboration an absolute pleasure. Sessions that could have been tedious were instead engaging and something I looked forward to.

    The results speak volumes - increased engagement, higher quality leads, and a social media presence that authentically represents my business. I couldn't recommend Jade and her team highly enough for anyone looking to elevate their social media strategy while actually enjoying the process!”

    - William, Real Estate Investor & Owner of Hammerstone Estates

  • “I needed major marketing help when I first started my business and I'm really glad I crossed paths with Jade!”

    “After our initial consultation, she was able to develop a plan that accelerated the growth of my company. Almost immediately I saw results and am impressed with her talent and vision! Thanks Jade for all your help!”

    - Former Chapter Owner Amateur Players Tour

  • “Working with Rebel & Root Media was an absolute game-changer for my brand!”

    “They helped bring my vision to life with a stunning logo and branding that truly reflects who I am and what Mane Tease Studio stands for.

    Thanks to their expertise, I now feel confident showing up online in a way that aligns with my style and attracts my dream clients. Beyond branding, they also guided me through social media strategies that made creating content so much easier and more impactful. Their insights, creativity, and support were invaluable throughout the process.

    If you're looking for someone who truly understands how to elevate your brand and online presence, I highly recommend working with them!”

    - Christie, Owner of Mane Tease Studio

  • “Before working with Rebel & Root, my marketing lacked clarity—I didn’t have a well-defined ideal client, a consistent brand voice, or a structured social media strategy.”

    “The Complete Marketing Strategy process brought major “aha” moments, especially in refining my ideal client and learning how to tailor my messaging to speak directly to them.

    Rebel & Root helped me weave my personality into my brand while maintaining professionalism, making my marketing more authentic and effective. Now, I have a clear roadmap guiding all marketing efforts.

    Our messaging stays consistent, making it easier to expand, onboard team members, and align content across platforms. Whether crafting copy, posting on social media, or preparing for interviews, this framework keeps everything cohesive.

    If you need clarity and structure in your branding, Rebel & Root are the experts to trust.”

    - Dave Williams, The Eminence Group, Keller Williams Realty Downtown

  • “Before working with Rebel & Root, I had a huge problem. I needed to improve my social media presence, but I had no clue where to start.”

    “That's when I learned about their Complete Marketing Strategy. They did an amazing job helping me build the foundational blocks for my brand, from narrowing down who my ideal client is to the sound of my messaging and fine-tuning all of the details of how my brand looks and feels.

    They offered me that “on-ramp” that I was looking for.

    After working with Rebel & Root, one of my biggest takeaways is how much of a better position I'm in to grow my brand in just a short period of time. With a tailored playbook created just for me, I'm more confident in my ability to execute my social media goals with having them as a dependable resource. 

    I didn't know what to expect when first starting the program with Rebel & Root, but they went way beyond my expectations. I'd recommend them to anyone, especially those who are going to elevate their social media game but don't quite really know where or how to start.

    This program is for you.”

    - Tim Moore, Real Estate Investor & Realtor 

  • “Working with Jade and the Rebel & Root team has been an absolute game-changer for Premier Law Group.”

    “From rebranding our firm with a fresh, cohesive identity to building a stunning and strategic website, Jade’s expertise has elevated our entire digital presence. Her guidance in launching and refining our social media has helped us engage with our audience in a meaningful way, positioning us as a trusted leader in our field.

    Jade’s creativity, strategic insight, and commitment to excellence make her an invaluable partner. We’re beyond grateful for her contributions and would highly recommend Rebel & Root to any business looking to take their brand to the next level!”

    - Ashleigh Gilmer, Director of Operations at Premier Law Group

  • “When I partnered with Rebel & Root, I was at a huge pivot point in my journey.”

    “I had built my brand as a DIY residential investor—swinging hammers, doing the work myself—but I was ready to step into something bigger. I wanted to move into commercial real estate, grow my impact, and teach others how to do the same.

    Rebel & Root helped me make that transition.

    They completely repositioned my brand, built me a new website, created a full marketing strategy—not just once, but twice—and helped me show up online as a true thought leader.

    Because of their work, I was able to raise $2 million in capital directly through my email list and online platforms.

    They didn’t just help me look good—they helped me turn my audience into real business results.

    If you’re ready to go from doing the work to leading the movement, Rebel & Root is the team to make it happen.”

    - Brittany Arnason, Real Estate Investor, Educator & Influencer 

  • “Working with Jade and the Rebel & Root team has been an absolute game-changer for both my personal brand and my community brand.”

    “They didn’t just refine my message—they aligned everything with my vision, amplified my impact, and positioned me as a true thought leader in my industry.

    Before working with them, I had all the pieces—experience, expertise, and a bold vision—but Jade helped me connect the dots, refine my positioning, and elevate my brand to a level that fully reflects my authority and mission.

    From developing my personal brand voice to ensuring that my community brand was an extension of my values and expertise, Rebel & Root made sure that everything was cohesive, compelling, and built for long-term influence. The clarity, confidence, and credibility they’ve helped me create have been invaluable—not just in how I’m perceived, but in how I show up.

    If you’re serious about stepping into your next level of influence and impact, Jade and her team are the real deal.”

    - Bethany LaFlam, Best Selling Author, Real Estate Investor, Syndication Attorney & CEO at Premier Law Group 

LET'S CREATE YOUR SUCCESS STORY.

LET'S CREATE YOUR SUCCESS STORY.

Ready to grow your brand presence?