From DIY Investor to Commercial Real Estate Educator & Capital Raiser
Case Study: Brittany Arnason
About the Client
Brittany Arnason, known online as InvestorGirlBritt, is a real estate investor, educator, and social media influencer. She’s also a talented DIY designer who has mastered the art of adding significant value to properties through inspired renovations.
With nearly 15 years in the industry and millions in real estate transactions under her belt - including hotels, self-storage facilities, single-family homes, new construction, short-term vacation rentals, apartment buildings, and NNN industrial properties - Britt continues to be one to watch.
She is the founder of Hotel Investor Academy and a co-founder of Self-Storage Income, two education companies that fuel her mission to motivate, educate, and inspire people to build wealth, take action, and create the life they deserve.
The Challenge
Brittany was shifting from her well-established identity as a hands-on DIY renovator into the role of a commercial real estate educator and capital raiser, but her digital presence hadn’t caught up.
We needed to reposition her brand to reflect this evolution while preserving the loyalty of her original audience.
This meant unifying her presence across Instagram, LinkedIn, Facebook, and TikTok, creating a consistent content cadence, and building a clear funnel to move followers into her newsletter, investor list, and education programs.
Each strategic step had to work in tandem - elevating her authority, expanding her reach, and transforming audience engagement into tangible investor leads and program enrollments.
Our Approach
Brittany’s brand evolution required a strategic, multi-layered approach - each stage designed to amplify her authority, grow her audience, and convert engagement into measurable business results:
Strategic Brand Positioning & Web Presence
Crafted a digital presence that showcased Brittany’s transition from DIY investor to respected commercial real estate educator.
Developed a brand narrative to support significant capital raising and long-term business expansion.
Complete Marketing Strategy (Developed Twice)
Built and refined a comprehensive marketing strategy to realign her positioning during a pivotal career shift.
Ensured her messaging, content cadence, and calls-to-action were consistent across Instagram, LinkedIn, Facebook, and TikTok.
Program Growth & Launch Support
Helped grow the Self-Storage Income program through targeted campaigns and strategic positioning.
Provided the platform and marketing foundation to successfully launch the Hotel Investor Academy program.
Brand Identity Development
Positioned Brittany as a thought leader capable of attracting serious investors and high-value opportunities.
Created a cohesive digital ecosystem to transform her from a doer to a strategic leader and capital-raiser.
Capital Raising Success
Leveraged her online presence and email audience to raise $2M for passive investor deals.
Built marketing funnels that converted engaged followers into investor leads and program participants.
RESULTS
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RESULTS //
March 2022 → January 2024
Overall Growth in 22 Months
Instagram: 233,052 → 257,312 followers (+10.4%)
LinkedIn: 1,494 → 9,934 followers (+564.9%)
Facebook: 9,276 → 13,134 followers (+41.6%)
Engagement & Reach Highlights
Instagram averaged 722,881 monthly reach and 41,049 monthly engagements.
Facebook averaged 24,773 monthly reach and 451.6 monthly engagements.
LinkedIn averaged 28,806 monthly reach and 449 monthly engagements.
TikTok averaged 8,493 monthly reach and 2,563 monthly engagements.
“When I partnered with Rebel & Root, I was at a huge pivot point in my journey.
I had built my brand as a DIY residential investor—swinging hammers, doing the work myself—but I was ready to step into something bigger. I wanted to move into commercial real estate, grow my impact, and teach others how to do the same.
Rebel & Root helped me make that transition.
They completely repositioned my brand, built me a new website, created a full marketing strategy—not just once, but twice—and helped me show up online as a true thought leader.
Because of their work, I was able to raise $2 million in capital directly through my email list and online platforms.
They didn’t just help me look good—they helped me turn my audience into real business results.
If you’re ready to go from doing the work to leading the movement, Rebel & Root is the team to make it happen.”

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LET'S CREATE YOUR SUCCESS STORY.
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