From Fragmented Ventures to a Cohesive, Luxury
Multi-Brand Ecosystem
Case Study: Bethany LaFlam
About the Client
Bethany LaFlam is a securities attorney, real estate investor, bestselling author, boutique hotel owner, and community builder. She manages multiple ventures - Premier Law Group, the Conscious Capital Collective, her personal brand, and most recently, her luxury hospitality investment fund, RÊVE.
Before partnering with Rebel & Root Media, Bethany’s brands operated independently, with limited cross-promotion and inconsistent messaging. She needed a unified, premium presence that matched her level of expertise and appealed to a high-net-worth, globally minded audience.
The Challenge
Bethany needed a unified brand that could serve as the launch pad for multiple high-profile ventures. We started by crafting a cohesive personal brand to position her as the face of her businesses, then elevated her boutique hotel, Mariposa Beach Resort, to match a luxury market. Building on that momentum, we branded and launched the Conscious Capital Collective with a custom app, overhauled Premier Law Group’s website and marketing strategy, and developed the full luxury brand kit and investor pitch deck for her hospitality fund, RÊVE. Each step built on the last, creating an interconnected ecosystem where every venture strengthened the others.
Our Approach
Executed a multi-phase brand transformation, with each phase building on the momentum of the last:
Cohesive Personal Brand Foundation
Developed a unified personal brand strategy and visual identity to position Bethany as a trusted, luxury-facing entrepreneur.
Established consistent messaging and a content plan to make her the recognizable launch pad for all future ventures.
Elevating Mariposa Beach Resort
Updated and elevated the boutique hotel’s branding, photography, and messaging to align with her premium positioning.
Built marketing materials to attract high-end travelers and strengthen its connection to her personal brand.
Launching the Conscious Capital Collective
Crafted the brand identity and designed a custom app for her exclusive online community.
Developed promotional campaigns, onboarding flows, and content strategy to create an engaging member experience.
Book Branding & Bestseller Launch
Branded, launched, and marketed Bethany’s book, The Power of OPE.
Achieved Amazon Bestseller status within the first two weeks of publication.
Premier Law Group Transformation
Designed and launched a new law firm website.
Built a comprehensive marketing strategy with systems for ongoing client acquisition and brand consistency.
Luxury Branding for RÊVE Fund
Created the complete brand kit for RÊVE, including logo suite, oceanic-inspired color palette, premium typography, and guidelines.
Designed an investor pitch deck leveraging RÊVE’s luxury identity to position the fund as a premier choice for high-net-worth investors.
RESULTS
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RESULTS //
October 2023 → February 2025
Follower Growth
Instagram: 2,207 → 4,272 (+93.6%)
LinkedIn: 3,915 → 9,348 (+138.9%)
TikTok: 205 → 510 (+148.8%)
Facebook: 14 → 165 (+1,078.6%)
YouTube: 405 → 535 (+32.1%)
Threads: 309 → 670 (+116.8%)
Engagement & Reach
Instagram: Avg. monthly reach of 33,631 with 1,707 engagements.
LinkedIn: Avg. monthly reach of 8,979 with 232 engagements.
Facebook: Avg. monthly reach of 4,529 with 81 engagements.
“Working with Jade and the Rebel & Root team has been an absolute game-changer for both my personal brand and my community brand.”
“They didn’t just refine my message—they aligned everything with my vision, amplified my impact, and positioned me as a true thought leader in my industry.
Before working with them, I had all the pieces—experience, expertise, and a bold vision—but Jade helped me connect the dots, refine my positioning, and elevate my brand to a level that fully reflects my authority and mission.
From developing my personal brand voice to ensuring that my community brand was an extension of my values and expertise, Rebel & Root made sure that everything was cohesive, compelling, and built for long-term influence. The clarity, confidence, and credibility they’ve helped me create have been invaluable—not just in how I’m perceived, but in how I show up.
If you’re serious about stepping into your next level of influence and impact, Jade and her team are the real deal.”

LET'S CREATE YOUR SUCCESS STORY.
LET'S CREATE YOUR SUCCESS STORY.
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